Roval.io Global Payment Platform

Roval.io is a global payment infrastructure provider for B2B businesses, oriented to russian-speaking audience.

My Role: Lead Product Designer

Deliverables: Landing Page, Checkout Flow, UI System

Scope: UI design, visual language, animation direction, responsive design and developer handoff.

Part I: Landing Page

Project Goal:

To design a modern, conversion-driven landing page that:

• Establishes Roval.io as a trusted player in the global payment ecosystem
• Clearly communicates its core products and business value
• Converts business leads through strong CTAs and a clean UX

Design Objectives:

• Reflect innovation, reliability, and openness
• Build trust with enterprise audiences
• Explain complex fintech products simply
• Encourage visitors to take action (sign up, request consultation)

Discovery & Competitive Research

Industry Benchmarking

I conducted a UX/UI audit of competitors like:

• Stripe (benchmark for fintech clarity),
• Unlimit (international focus),
• YooKassa, Payselection and Cryptomus

Takeaways:

• Clean storytelling, fast visual scanning
• Emphasis on trust signals: metrics, logos, uptime
• Simple product messaging, often with visual metaphors

Part II: Checkout pages

The task was to design a secure, intuitive, and modern checkout experience that could be embedded by any merchant and scale across countries and devices.

Goals & Requirements

• Build trustworthy, conversion-focused UI
• Simplify payment process with minimal friction
• Support global card payments + local alternatives (e.g. SBP in Russia)
• Design for multiple transaction states (success, failed, expired, etc.)
• Ensure adaptability, white-labeling, and accessibility

Payment forms

Successful payment

Merchant-branded successful payment

Unexpected error state

Payment timeout error state

Invoice doesn't exist